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Crisis in the Age of AI: The Challenges & Opportunities of Using New Technologies to Forecast and Manage Healthcare Crises

In the rapidly evolving landscape of healthcare, crisis communication has become more critical than ever. With the evolution of AI, healthcare organizations now have unprecedented...

The Secret to Innovating in Pharma: An R&D Mindset With a Side of Brussels Sprouts

The “First Mover Fever” Panel at Pharmageddon USA this summer posed a simple question: what's stopping the pharmaceutical industry from innovating? Hint: R&D and Brussels...

AI: Real Transformation is Coming to Med Comms

What has AI done for med comms lately? Sure, AI can write a term paper, poem, soliloquy – you name it – in a matter...

In a World of AI, How Should Communicators Leverage its Power to Drive Diverse, Inclusive Storytelling

In the ever-evolving world of healthcare communications, brands must continue to focus on crafting compelling messages that don’t just reach but authentically resonate with their...

Get Creative with HCP and Patient Influencer Engagement

Healthcare companies have made significant investments in their social media marketing efforts as a way to better reach and connect with patients and healthcare providers....

Addressing Barriers to Vital Cancer Treatment for Minoritized Communities

Inequities in Cancer Screening, Care and Treatment Minoritized populations receive lower-quality healthcare and have less access to cutting-edge medical technologies. In oncology, this means lower...

Real Chemistry’s Latest IRIS Report Reveals Higher Costs to Consumers of GLP-1 Agonist Treatments Obtained in “Gray Market” vs. Through Traditional Healthcare Providers

Online providers and medical spas are charging consumers more than traditional healthcare channels NEW YORK (July 22, 2024) – IRIS by Real Chemistry today released...

Q2 2024 Real Health Equity Check-Up: Innovative Solutions to Address Healthcare Inequities

Welcome to Real Chemistry’s Real Health Equity Check-Up, a quarterly summary of relevant highlights and emerging trends in today’s complex, ever-evolving health equity space. Sign...

ASCO 2024: The Art and Science of New Possibilities in Cancer Care

From May 30th to June 2nd, over 40,000 people from across the oncology community gathered at Chicago’s McCormick Place and online for the 2024 ASCO...

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