Real Chemistry at ASCO 2024
Connecting to New Possibilities 44,000 in-person and virtual attendees. 200+ sessions. Countless points of inspiration. ASCO was all that and more, as it boldly embraced...
Featured News
A New Era in Expanded Oncology Innovation
If only we could extend the reach of today’s oncology treatments to help more patients. That’s been an ongoing wish among oncologists. That time is...
AI in Cancer Care: Nothing Artificial About Its Impact
Incorporating artificial intelligence (AI) into cancer care promises to revolutionize diagnosis, treatment planning, and patient outcomes, setting a new standard for precision medicine. Here’s how...
3 Ways Medical Affairs Professionals Can Harness AI to Better Engage HCPs
Integrating artificial intelligence (AI) into medical affairs practices can not only enhance understanding and engagement, but also pave the way for personalized and efficient healthcare...
Mid-Year Check In: What’s New and What’s Next in Healthcare Communications
As we approach mid-year 2024, the healthcare communications landscape continues to evolve, driven by technological advancements and changing consumer behaviors. We asked three of our...
Real Chemistry Boosts Integrated Communications Leadership Team
NEW YORK (June 24, 2024) – Real Chemistry, a leading provider of AI-driven insights and marketing and communications for the healthcare industry, today announced the...
starpower: Harnessing the Power and Perspective of the HCP Influencer
The acronym HCP is synonymous with medical expertise, patient engagement and a level of healthcare cognizance that allows these individuals to speak to various facets...
Med Ed for Nurse Practitioners and Physician Assistants: An Rx for Greater Impact
Recently, USA Today published an article about the changing landscape of America’s healthcare providers. Increasingly, patients’ healthcare needs are being met by a nurse practitioner...
Changing the Conversation on Women’s Health through Next-Gen Social Intelligence
Today’s social intelligence helps brand and marketing teams capture far more than just trends, sentiment, and rising influencers. It’s a vital tool to help manufacturers...