AI Has Given Medical Affairs Everything Except the Answer
By Briana Belford, Practice Leader, Integrated Intelligence If you talked to me at all in Q1, you probably heard about all the travel, events and...
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Credibility is King: How to Rethink Your Comms Strategy for AI
By Campbell O’Connor, Group Director, Media & Engagement What AI-mediated discovery means for healthcare communications and what every communicator should be thinking about right now....
AI Is Now Between Your Publication and Your Audience
When thinking about publications, we’ve traditionally assumed clinicians go to journals or PubMed when they have a question. But now, we’re seeing something very different....
The Caregiver Imperative: The Invisible Workforce Shaping Neurological Care
By the time a neurologist sees a new patient, someone else has already been practicing medicine in the dark. They noticed the tremor that wouldn’t...
Medical Affairs Is Moving Into the Moment
What’s changing across data, engagement, and the pace of execution At the 2026 MAPS Annual Meeting, Medical Affairs teams described how their approach is changing....
If You Are Still Talking About “Your AI” You Missed the Point of HIMSS26
By Kristin Deuber, APR, MBA, Senior Group Director, Digital Health At HIMSS26, AI was simply the cover charge to get in the room. While AI...
AI as the ‘Invisible Analyst’ in Biotech: How Investors Form First Impressions Before They Ever Meet You
By Kaity Kalkbrenner, Head of Growth Strategy, Switzerland The first interaction an investor has with your company is now invisible. Before they meet your CEO,...
Health Dignity Needs to Shape the Future of Healthcare Experiences
By Jewel Jones, Practice Leader, Health Equity Dignity lives in the small moments during our healthcare interactions: Being listened to. Being taken seriously. Being treated...
The Culture Shift Happening Behind the AI Boom
Why women in AI are redefining how work actually works AI is getting a lot of attention right now, but the center of the work...