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48 definitions later: What can COPD learn from asthma’s clinical remission journey?

ERS CONGRESS 2026 | RESPIRATORY PERSPECTIVES By Glenn Cardwell, Associate Director, Medical Strategy and Hiral Amin, Principal, Medical Team At ERS 2026, disease stability emerged...

The Global State of AI in Healthcare: Implications for Pharma Marketers

Healthcare information has entered a new era. To understand what this shift means for patients, healthcare providers (HCPs) and the organizations that serve them, Real...

The Last Mile of Omnichannel Marketing: Activation Has Become Pharma’s Biggest Challenge

Pharma marketers have never had more data and intelligence at their fingertips. Audience segmentation, next-best-action modeling, predictive engagement scoring – the tools exist. The data...

Real Chemistry Launches MaestroHCP, an AI-Powered Platform for HCP Omnichannel Marketing

Enterprise platform helps pharmaceutical marketers plan, activate and measure omnichannel engagement with greater speed, precision and control NEW YORK, October 1, 2026 — Real Chemistry,...

AI has arrived in CVRM. Now healthcare systems must implement it.

By Jeanne Esteves, MSc, Senior Medical Writer and Akila Raghavan, MSc, Account Director The conversation about AI has shifted from possibility to implementation Not long...

We have been talking about patient insight for 13 years. What is holding us back?

By Andrew Nelson, Senior Director, Integrated Intelligence, Medical Communications In 2013, I stood on stage at the Pharma Market Research Conference in New York and...

What Snapchat’s New Pharma Ad Format Means for Healthcare Marketers

by Shaun Campos, Senior Group Director, Social Healthcare marketers have long faced the challenge of balancing social platform innovation with compliance requirements. Snapchat’s recent pharma...

Real Chemistry Deepens German Market Expertise with Appointment of Dirk Poschenrieder as Managing Director, Germany

Senior hire strengthens Real Chemistry’s ability to help healthcare clients connect global strategy to nuanced needs for in-market execution LONDON, August 25, 2026 — Real...

HealthGEO One Year Later: What we’ve learned about AI search in healthcare

By Michelle Dunst, Managing Director, Integrated Intelligence AI is becoming one of, if not the first places people go with a health question. In a...

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