Featured News

AI in Cancer Care: Nothing Artificial About Its Impact

Incorporating artificial intelligence (AI) into cancer care promises to revolutionize diagnosis, treatment planning, and patient outcomes, setting a new standard for precision medicine. Here’s how...

3 Ways Medical Affairs Professionals Can Harness AI to Better Engage HCPs

Integrating artificial intelligence (AI) into medical affairs practices can not only enhance understanding and engagement, but also pave the way for personalized and efficient healthcare...

Mid-Year Check In: What’s New and What’s Next in Healthcare Communications

As we approach mid-year 2024, the healthcare communications landscape continues to evolve, driven by technological advancements and changing consumer behaviors. We asked three of our...

Real Chemistry Boosts Integrated Communications Leadership Team

NEW YORK (June 24, 2024) – Real Chemistry, a leading provider of AI-driven insights and marketing and communications for the healthcare industry, today announced the...

starpower: Harnessing the Power and Perspective of the HCP Influencer

The acronym HCP is synonymous with medical expertise, patient engagement and a level of healthcare cognizance that allows these individuals to speak to various facets...

Med Ed for Nurse Practitioners and Physician Assistants: An Rx for Greater Impact

Recently, USA Today published an article about the changing landscape of America’s healthcare providers. Increasingly, patients’ healthcare needs are being met by a nurse practitioner...

Changing the Conversation on Women’s Health through Next-Gen Social Intelligence

Today’s social intelligence helps brand and marketing teams capture far more than just trends, sentiment, and rising influencers. It’s a vital tool to help manufacturers...

How Social Media Trends are Promoting Early Cancer Screenings as Cancer Rates in Young Adults Increase and Global Cancer Screenings are in Decline

NEW YORK (May 28, 2024) – Real Chemistry, a leading provider of AI-driven insights, healthcare marketing and communications, released a report on how the healthcare...

Showcasing the Power of AI + Ideas at the 2024 Pharmaceutical Management Science Association (PMSA) Annual Conference

At the recent Pharmaceutical Management Science Association (PMSA) Annual Conference in Denver, CO, several members of Real Chemistry’s Analytics & Insights team presented case studies...

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