Featured News

Get Creative with HCP and Patient Influencer Engagement

Healthcare companies have made significant investments in their social media marketing efforts as a way to better reach and connect with patients and healthcare providers....

Addressing Barriers to Vital Cancer Treatment for Minoritized Communities

Inequities in Cancer Screening, Care and Treatment Minoritized populations receive lower-quality healthcare and have less access to cutting-edge medical technologies. In oncology, this means lower...

Real Chemistry’s Latest IRIS Report Reveals Higher Costs to Consumers of GLP-1 Agonist Treatments Obtained in “Gray Market” vs. Through Traditional Healthcare Providers

Online providers and medical spas are charging consumers more than traditional healthcare channels NEW YORK (July 22, 2024) – IRIS by Real Chemistry today released...

Q2 2024 Real Health Equity Check-Up: Innovative Solutions to Address Healthcare Inequities

Welcome to Real Chemistry’s Real Health Equity Check-Up, a quarterly summary of relevant highlights and emerging trends in today’s complex, ever-evolving health equity space. Sign...

AI in Cancer Care: Nothing Artificial About Its Impact

Incorporating artificial intelligence (AI) into cancer care promises to revolutionize diagnosis, treatment planning, and patient outcomes, setting a new standard for precision medicine. Here’s how...

A New Era in Expanded Oncology Innovation

If only we could extend the reach of today’s oncology treatments to help more patients. That’s been an ongoing wish among oncologists. That time is...

Real Chemistry at ASCO 2024

Connecting to New Possibilities 44,000 in-person and virtual attendees. 200+ sessions. Countless points of inspiration. ASCO was all that and more, as it boldly embraced...

ASCO 2024: The Art and Science of New Possibilities in Cancer Care

From May 30th to June 2nd, over 40,000 people from across the oncology community gathered at Chicago’s McCormick Place and online for the 2024 ASCO...

3 Ways Medical Affairs Professionals Can Harness AI to Better Engage HCPs

Integrating artificial intelligence (AI) into medical affairs practices can not only enhance understanding and engagement, but also pave the way for personalized and efficient healthcare...

…

8