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Real Chemistry Establishes RC Resolve, an Advisory Practice for Healthcare’s Most Critical Business, Regulatory and Value Inflection Points

Healthcare veterans from biopharma industry, agency and advisory firms will deliver tech-enabled insight, influence and action NEW YORK, Jan. 9, 2026 – Real Chemistry today announced...

Investor Relations in the Age of GEO – A Primer Heading into JPM and for 2026 Strategic Planning

By Zack Kubow, Luke Heagle, and Maxine Eichen Artificial intelligence powered by large language models (LLMs, also referred to as “generative AI”) has quickly become...

Creativity in Medical Communications Thrives When We Stop Predicting the No

Anyone who works in pharma knows how quickly creative ambition shrinks under the weight of review. What’s less obvious is that most ideas aren’t rejected...

The Story Behind “The Gift of Green Bananas”

How Real Chemistry’s 2025 holiday card became a celebration of immigrants, a connection across generations, and a symbol of health and time. By Frank Mazzola,...

The FDA Is Raising the Stakes — Here’s How We’re Helping Brands Stay Creative and Compliant

If you work in pharma marketing, you’ve probably felt it: the shift in the air. In recent weeks, the FDA has accelerated its enforcement on...

Real Chemistry Strengthens Media and Omnichannel Leadership with Acquisition of Spring & Bond

Second Acquisition in Three Months Builds Momentum NEW YORK (October 15, 2025) – Real Chemistry, a leader in AI-driven insights and marketing communications for the...

[Report] Beyond the Breakthrough: Turning Oncology Guidelines into Clinical Reality

Survey insights from 150 oncologists in the UK, France, and Germany on the barriers and opportunities in guideline adoption. A medical breakthrough truly becomes impactful...

Real Chemistry Appoints Meenakshi Yadav as Chief AI Products and Solutions Officer

NEW YORK (September 18, 2025) – Real Chemistry, a leader in AI-driven insights and marketing communications exclusively for the healthcare sector, announces Meenakshi Yadav as...

Launch Like You Mean It: Turning Medical + Commercial Alignment Into Results

One-third of all new launches in the US fail to meet expectations.1 Not because the science isn’t strong, but because medical affairs and commercial teams...

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