A round-up of the people, stories and ideas that are changing healthcare into what it should be.
Real Chemistry
August 2026
The Healthcare
Connection
Real Chemistry HealthGEO
One year of HealthGEO: What AI search is telling us about your brand
More than ever before, both doctors and patients trust AI generated search results as a reliable source of health information.But AI search can only surface what’s available. As we’re seeing through HealthGEO, the story AI tells about your brand is directly influenced by the content, conversations and stories you’re telling your most important stakeholders.
Social trends report
Get practical about social strategy: Six moves you can make right now to break through the noise.
Abstract purple background
Supportive Care in Oncology is finally getting elevated at medical conferences. See what’s evolving with the patient experience.
Insight from Value Report
President Trump’s nomination of Dr. Heidi Overton to lead the FDA signals a pivotal shift at the agency. Supporters view her as a trusted architect of the administration’s health policy, while critics have questioned her White House ties and lack of regulatory experience. This sets up a closely watched Senate confirmation battle in the coming months.
Gradient Divider
Want more insights like this delivered straight to your inbox?
Explore our other newsletters, including Value Report.
Attending European Congress of Pathology, Fierce Pharma Week or ESMO? So are we! And we’d love the chance to connect onsite. Get in touch.
In the News
Solli
‘They’re trusting us with a lot more’: inside the rise of the pharma media agency
 
Fierce Pharma
Inside agency view: Real Chemistry’s Frank Mazzola on audience nuance and rewarding creativity
 
PharmaLive
The discoverability problem pharma isn’t talking about: AI search
 
The Drum
The Creative Machine documentary asks what happens when AI wishes come true
 
MM+M
Misinformation risks pharma brands should account for in the vertical video age
 
PharmaLive
Building the trust ecosystem in healthcare influencer marketing
 
MM+M
From competitors to collaborators: How oncology brands are working together to market combination therapies
 
Know a friend or colleague who would enjoy Real Chemistry newsletters? Invite them to sign up here.
Gradient Divider
Real Chemistry
© Real Chemistry 2026. All Rights Reserved.