When GenAI shapes clinical decisions in oncology, does it matter which model you ask?
By Sarah Frazer, Head of Medical Strategy There is no longer a question of whether oncologists use GenAI as part of the work that they...
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48 definitions later: What can COPD learn from asthma’s clinical remission journey?
ERS CONGRESS 2026 | RESPIRATORY PERSPECTIVES By Glenn Cardwell, Associate Director, Medical Strategy and Hiral Amin, Principal, Medical Team At ERS 2026, disease stability emerged...
AI has arrived in CVRM. Now healthcare systems must implement it.
By Jeanne Esteves, MSc, Senior Medical Writer and Akila Raghavan, MSc, Account Director The conversation about AI has shifted from possibility to implementation Not long...
We have been talking about patient insight for 13 years. What is holding us back?
By Andrew Nelson, Senior Director, Integrated Intelligence, Medical Communications In 2013, I stood on stage at the Pharma Market Research Conference in New York and...
Real Chemistry Deepens German Market Expertise with Appointment of Dirk Poschenrieder as Managing Director, Germany
Senior hire strengthens Real Chemistry’s ability to help healthcare clients connect global strategy to nuanced needs for in-market execution LONDON, August 25, 2026 — Real...
HealthGEO One Year Later: What we’ve learned about AI search in healthcare
By Michelle Dunst, Managing Director, Integrated Intelligence AI is becoming one of, if not the first places people go with a health question. In a...
The Other Half of Translation: Why Oncology Innovation Requires a New Focus on Supportive Care
Major oncology meetings this year have underscored a shared reality: scientific progress alone does not define patient progress. As innovation accelerates, the industry’s focus must...
Humans at the Helm, Not Just in the Loop
by Jason Gardner, EVP, Head of Medical, Global Medical Communication Why the future of medical publications depends on who’s accountable, not how fast the machine...
Real Chemistry Launches Real Chemistry ANATOMI, an AI Ecosystem Purpose-Built for Healthcare Commercialization
The unique combination of technology marks 25 years of industry innovation and expertise, and signals company’s next phase of business growth and client value NEW...
