October 2026

HCP engagement, perfectly orchestrated

Real Chemistry has launched MaestroHCP, our omnichannel orchestration platform built to turn fragmented HCP experiences into deeply connected ones. We’re tackling the last mile between insight and execution to help pharma marketers deliver more relevant experiences at the individual HCP level, with greater transparency, control and within the guardrails of healthcare.

Our global report finds HCPs and patients are using AI more than ever—but is convenience outpacing trust?

AI has big potential in CVRM care. Real-world implementation will determine its impact.

Patients are already telling us what matters. Are we listening too late?

Gen Z’s social habits are evolving. Snapchat’s pharma update creates a new opportunity for healthcare marketers.

Insight from HealthGEO Pulse

Healthcare discovery is becoming more question-led, conversational and embedded in clinical decision-making. The October HealthGEO Pulse looks at what the latest signals from AI search, YouTube and clinician information-seeking mean for healthcare communicators, and why understanding the questions people ask is now essential to shaping the answers they receive.

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