From Signals to Strategy: 3 Social and Digital Moves to Succeed in 2026
At Real Chemistry, we don’t do predictions for predictions’ sake. Instead, we focus on the shifts that are already underway and what they mean for...
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Scientific Exchange in a Social World
What Med Comms teams need to know about modern platforms Medical Communications has always been about getting the science right. That part hasn’t changed. What’s...
Real Chemistry Strengthens Global Presence with New International Leadership Appointments and Expanded Regional Hubs
Latest investment marks key milestone in the company’s global growth strategy, supporting clients across an increasingly complex healthcare landscape LONDON, Feb. 5, 2026 – Real...
Real Chemistry Establishes RC Resolve, an Advisory Practice for Healthcare’s Most Critical Business, Regulatory and Value Inflection Points
Healthcare veterans from biopharma industry, agency and advisory firms will deliver tech-enabled insight, influence and action NEW YORK, Jan. 9, 2026 – Real Chemistry today announced...
Investor Relations in the Age of GEO – A Primer Heading into JPM and for 2026 Strategic Planning
By Zack Kubow, Luke Heagle, and Maxine Eichen Artificial intelligence powered by large language models (LLMs, also referred to as “generative AI”) has quickly become...
Creativity in Medical Communications Thrives When We Stop Predicting the No
Anyone who works in pharma knows how quickly creative ambition shrinks under the weight of review. What’s less obvious is that most ideas aren’t rejected...
The Story Behind “The Gift of Green Bananas”
How Real Chemistry’s 2025 holiday card became a celebration of immigrants, a connection across generations, and a symbol of health and time. By Frank Mazzola,...
The FDA Is Raising the Stakes — Here’s How We’re Helping Brands Stay Creative and Compliant
If you work in pharma marketing, you’ve probably felt it: the shift in the air. In recent weeks, the FDA has accelerated its enforcement on...
Real Chemistry Strengthens Media and Omnichannel Leadership with Acquisition of Spring & Bond
Second Acquisition in Three Months Builds Momentum NEW YORK (October 15, 2025) – Real Chemistry, a leader in AI-driven insights and marketing communications for the...