Cannes Lions 2026

Real Chemistry leaders took the stage at The Female Quotient’s FQ Beach at Cannes Lions 2026 for conversations on connected brand journeys, cultural relevance, and trust-driven creativity in healthcare. From building seamless experiences across every touchpoint to understanding when brands authentically belong in cultural moments, our sessions explored how modern brands create deeper, more human connections in a rapidly evolving world.

All the Right Places: Creating Connected Brand Journeys

Audiences don’t experience brands in a single place or moment. They move across platforms, channels, and communities, and they expect every interaction to feel intentional. This conversation explored how marketers build brand experiences that travel seamlessly without losing their edge. Elizabeth Beringer and Peggy Roe dug into how to give every touchpoint room to breathe while creating brand journeys that feel clear, cohesive, and unmistakably connected.

Speakers:

• Elizabeth Beringer, President, Real Chemistry Media
• Dr. Rukmini Iyer, Corporate Vice President, Content, Commerce & Monetization, Microsoft
• Xhemile Poley, Vice President, Global Head of Events, LG Ad Solutions
• Carmen Vasile, Senior Vice President Marketing, Creative Excellence & Corporate Brand, PepsiCo
• Anna Magzanyan, President, LA Times Studios & NantGames

Health at the Speed of Insight: Building Trust Through Creativity

In today’s healthcare landscape, people are looking for experiences that feel human, supportive, and connected. Patients, caregivers, and consumers want brands they can relate to and trust. This conversation explored how healthcare and marketing leaders can use creativity, insight, and storytelling to build stronger relationships, support progress, and help meaningful solutions connect with the people who need them most.

Speakers:

• Michele Terra, President, 21GRAMS, part of Real Chemistry
• Julia Chen Davidson, Chief Marketing Officer, Lingo
• Giselle Guerrero, Vice President, Brand & Creative, Ro
• Heiko Peterson, Chief Transformation Officer, Bayer
• Emily Seal, Executive Director, Clio Health, The Clios

Culture on Cue: How Brands Show Up in Culture

Culture moves fast, and the most resonant brands know when to step in and when to hold back. This session explored how marketing leaders identify the moments, communities, and conversations where their brands have a genuine right to play, then activate with intention when timing matters most. The panel discussed real stories of brands showing up in ways that felt credible, built relevance, and left a lasting mark.

Speakers:

• Chris Lieber, Executive Vice President, starpower, part of Real Chemistry
• Dr. Marcus Collins, Marketing Professor at University of Michigan, Host of From The Culture Podcast, & Best-Selling Author of For the Culture
• Tati Lindenberg, Chief Marketing Officer, Home Care, Unilever
• Manu Orssaud, Chief Marketing Officer, Duolingo
• Lydia Daly, Executive Vice President, Global Ad Marketing & Intelligence, Paramount

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