Fierce Pharma Week 2025

This September in Philadelphia, the brightest minds in marketing, commercialization, medical affairs, and PR & communications will come together for four inspiring days of insight, innovation, and industry-shaping strategy.

Our Sessions at Fierce Pharma Week 2025

Combating Misinformation and Disinformation to Maintain Public Trust

As public skepticism in science and health innovations continues to rise, communicators face the critical challenge of maintaining trust, promoting accurate information, and countering the harmful effects of misinformation and disinformation.

This session brings together leading communication experts to explore effective strategies for conveying the value of science and vaccines to an increasingly doubtful audience. Through real-world examples and actionable insights, participants will learn how to navigate social media narratives, manage press with inaccurate information, and safeguard public trust in the face of growing uncertainty.

Speakers

• Brendan McEvoy, Head of Corporate Reputation & Digital Communications, AstraZeneca

• Kathleen Hunter, Executive Vice President, Weber Shandwick

• Jennifer Gottlieb, Global President, Head of Integrated Communications, Real Chemistry

• Milicent Brooks, Vice President, Communications, Mallinckrodt Pharmaceuticals

Getting Early Access Right: Preparing for Market Before You Launch

What happens before launch is often more important than what comes after. This session explores how successful teams prepare the market with early access programs, unbranded campaigns, and payer engagement strategies.

Learn what it takes to launch access and education programs, uncover key elements of partnering with KOLs and patients to build demand before approval, and see how you can minimize launch risk and maximize ROI.

Speakers

• Janine Shea, Vice President Market Access Strategy and Marketing, Alkermes

• Lance Piecoro, Senior Vice President, Market Access, Exelixis

• Ericka McKenna, Integrated Commercial Solutions Officer, Real Chemistry

Aligning Narratives, Content, and Metrics: Building an Integrated Medical Communications Strategy

Explore how to craft a unified medical communications plan that ensures consistency across narratives, content, and key performance metrics.

Learn how to align scientific storytelling with data-driven insights to enhance engagement and impact.

Develop measurement strategies that track effectiveness and ensure medical content delivers real value to HCPs and patients.

Speakers

• Paul O'Grady, Executive Director, Worldwide Medical Oncology, Medical Communications, BMS

• Ujwal Pyati, PhD, Chief Medical Officer, Real Chemistry

• Sissy Easo-Joseph, MS, PhD, Global Scientific Communications Lead, Specialty, GSK

• Debra Mayo, PharmD, Executive Director, Global Medical Communications, Global Medical Affairs, Otsuka

• Maria Urso, PhD, Director, Medical Communications, Exact Sciences