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When new data is released at a congress, HCPs respond faster than ever before. Within hours of a readout, HCPs are using AI to learn more, posting on X to their networks, and shaping perceptions before brands have a chance to engage. What can you do to prepare for the next congress? Congress strategies that actually work in the age of AI influence → |
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With AI shaping interpretation like traditional search never did, guiding how your brand shows up is more than strategy—it takes careful planning. And it’s constantly being recalculated. 3 expert takes on the changing search landscape→ Want more Generative Engine Optimization (GEO) content? Get a monthly briefing on AI search and GEO, tailored for pharmaceutical and healthcare leaders navigating a rapidly evolving search landscape. Subscribe to our HealthGEO Pulse newsletter. |
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A linguist turned medical professional gives an insider’s take on how to stay ahead of LLMs and why GEO is a job for medical affairs, too. How AI has dramatically expanded the role of Medical Affairs → |
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When physicians increasingly start with AI to make sense of vast volumes of research on the clinical frontline, the first answer they see may not come directly from a biotech company, its congress booth, published data, or website. So, what does that mean for biotechs? Andrew Nelson, Senior Director, Integrated Intelligence + Analytics Social Listening outlines the steps brands need to take to get it right. |
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Last year, he spoke at Cannes about comedy in healthcare—this year, Chris Charles, Executive Creative Director at 21GRAMS, will be in the Pharma Jury room. Chris met with MM+M to talk about trends he’s keeping an eye on as jurors analyze the nominated work. |
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Join key leaders from Real Chemistry, Duolingo, Marriott International, and Unilever as they talk creativity, trust, and cultural relevance. And afterwards, join us for the Bon Voyage party. Check out the events, speakers, and get on the guest list. |
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Sherry Pudloski, Group President, RC Resolve and Corporate Affairs, shares her thoughts after the PRovoke Media Summit on the role of corporate affairs beyond communications—and what it takes to achieve corporate readiness. |
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