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A round-up of the people, stories and ideas that are changing healthcare into what it should be.
Real Chemistry
The Healthcare Connection
February 26, 2026

As earnings season winds down, a key phrase stood out across the healthcare industry: manageable headwinds. That’s how several leading companies described the turbulent policy landscape in which they’re operating.

Our experts analyzed how the captains of the C-Suite are weathering the storm to deliver bottom-line results in our recent Value Report

In today’s newsletter: 

  • Three shifts to make in your social and digital strategy for success in 2026 
  • Meet our new advisory practice, built for your most critical inflection points 
  • How AI is shaping healthcare decisions and what brands can do to stay visible 
  • Join us at SXSW 2026 for conversations on healthcare’s biggest challenges
2026 Social Trends Report
SOCIAL TRENDS
What worked in social last year won’t work in 2026.

Your audience is exhausted. Not with social media itself, but with all the algorithmic noise choking their feeds.

Because AI often speaks first, healthcare brands that will break through are the ones rethinking the fundamentals: how they tell stories, who they partner with, where they show up, and what they say.

Our social and digital teams have identified the shifts that matter most. They can tell you how to stay relevant in a post-monoculture world where trends move at warp speed and approvals…don’t.

Want the full report? Fill out the form to get in touch with our team.

LEADING IN HEALTHCARE
The room goes quiet when the hard questions start.

A regulatory shift demands a new market access strategy overnight. A clinical trial result requires a board-level response by morning. An employee post goes viral, and your communications team is looking to you for direction.

These are career-defining moments, and they’re happening with increasing frequency as decisions grow more complex and the stakes rise across financial, reputational and clinical dimensions.

RC Resolve was created for this reality. We put seasoned pharma leaders with C-suite experience at your disposal — people who have sat in those rooms and made those calls. They draw on deep industry judgment combined with AI-powered foresight to help you anticipate what’s coming and act decisively. It’s an advisory team built for leaders who need partners, not presentations.

Learn more about RC Resolve

AI IMPACT
AI is shaping healthcare decisions before patients see a doctor.

AI is becoming an early authority in the patient journey, influencing how people interpret symptoms, assess risk and decide whether to seek care.

If your brand’s information isn’t visible, accurate and properly framed in AI-generated answers, you’re missing the moment when decisions take shape. Success today isn’t about attention — it’s about inclusion, context and control within AI responses.

Real Chemistry’s HealthGEO solution is the key to brand visibility and control in the health space. Don’t get left out of the conversation. Learn more about HealthGEO and view the results of our survey on HCP use of AI in practice.

Ready to see HealthGEO in action? Connect with our expert, Mary Faith James.

PARTNERS IN GROWTH
Built to support you — from molecule to market — across borders.

High-growth healthcare companies today are operating in a far more complex, multi-market environment. To help you meet the moment, we’ve strengthened our regional hub model and expanded our international leadership so we can help you think and act globally while delivering results locally.

INDUSTRY EVENTS
SXSW 2026

Healthcare doesn’t slow down for conference season — and neither do we! For the 16th consecutive year, Real Chemistry returns to SXSW with sessions that cut through the hype and focus on what’s actually changing how healthcare is delivered, discovered and discussed.

Join leaders from Merck, Compass Pathways, Vituity, Reddit and more for conversations you won’t hear anywhere else.

Add our SXSW sessions to your schedule

Let’s connect in Austin: events@realchemistry.com

 

I shared my experiences last night with what someone called ‘brain fog’ on the tuberculosis medication. Just this morning, I made my coffee with hot water… no coffee. With the full coffee set-up I have going, this mistake would have had me immediately calling a neurologist under other circumstances.

— TB patient, United States

One of 657 posts across the TB patient community analyzed by Real Chemistry for a new global study on how TB affects patients across multiple life dimensions and how those impacts vary by geography, income, and culture.

The Team at Real Chemistry
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