Featured News

What if integrated comms drove health care’s evolution?

We are seeing a radical transformation occurring in health care—with consumerization, personalization and digitization trends driving new patient and healthcare provider behavior. As communicators, we...

What if everyone had confidence in vaccines?

Over the last 12 months, the lives of people all over the world have changed immeasurably because of COVID-19. Lockdowns, quarantines, businesses either closing or...

What if words could connect the world?

What if our values directly impacted our work?

For all of us at Real Chemistry, this isn’t "just a job." We all got into health care for different reasons, but we all stay...

What if health care just needed a little bit of soul all along?

There once was a woman who (as a baby) was stricken by a mysterious illness, which took her sight and hearing. Leaving her to spend...

Pride and Prescriptions: Why My Work in Healthcare is Central to My Identity

As LGBTQ pride celebrations in the U.S. reach a crescendo this month, I’ve been reflecting on my life as a gay man—and I can’t help...

W2O Closes Investment Deal with New Mountain Capital

Update – In 2021, W2O became Real Chemistry. New Mountain Capital continues to partner with Real Chemistry to use AI and ideas to transform what...

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