With the midterms a month away, healthcare has emerged as one of the clearest electoral battlegrounds—and predictions about which health issues will matter most are piling up. Affordability remains voters’ biggest concern, and candidates in both parties are increasingly asked to answer for their positions on drug costs, insurance coverage and public health priorities.
KFF’s new Health Tracking Poll finds healthcare costs tied with gas as voters’ top economic worry, with 82% saying it’s very or extremely important for candidates to discuss health costs. Democrats hold a 42% to 22% trust advantage on the issue.
Drug pricing. Most favored nation pricing remains one of the biggest wild cards in health policy. While the Trump administration continues to push the proposal, congressional Republicans have shown little appetite for advancing it. If Democrats gain power, drugmakers are asking whether their price-control objections will hold, since Democrats could team up with the administration and activist-leaning Republicans.
Medicaid cuts. Hospitals are mounting a long-shot push to blunt last year’s cuts, but the immediate outlook remains challenging given the prospect of a Trump veto. Even so, the issue is becoming a campaign flashpoint in several competitive races, including Ohio’s Senate race and Arizona’s 6th District.
Medicare for All. Michigan’s Senate race could become a key test of Medicare for All’s political durability, with Democratic candidate Abdul El-Sayed embracing the policy. A record 66% of the public supports it, but that falls when voters hear about potential downsides such as delays in care or tax increases.
MAHA priorities. Democrats are increasingly courting Make America Healthy Again voters, addressing food safety and toxins while sidestepping vaccine debates. However, affordability continues to dominate voter concerns, potentially limiting how much political oxygen remains for other health priorities.
The bottom line: Healthcare is the top issue in Senate candidates’ ads and second to taxes in House ads. But as candidates make their health policy pitches, the races may ultimately be decided less by ideology than by what voters believe will lower their costs.
– Megan Hickey, Managing Director