AI Is Now Between Your Publication and Your Audience

When thinking about publications, we’ve traditionally assumed clinicians go to journals or PubMed when they have a question. But now, we’re seeing something very different. As AI adoption grows, it’s becoming the starting point.

In our survey, HCPs reported using generative AI several times per week to stay current on guidelines and literature… and they’re not always verifying the results.

That changes the role of publications. Before an HCP even sees the work, it’s been interpreted, summarized, and re-explained, and that added AI layer shapes what actually lands.

This creates a different set of key questions for publication professionals:

• How does content hold up when it’s summarized?
• What safeguards maintain the integrity of the evidence?
• Does the clinical message carry through in an AI-mediated environment?

We’re seeing early patterns in how structure, clarity, and signaling affect what carries through and what doesn’t.

If you’re thinking about the same questions, let’s compare notes.