Knowbesity

People with obesity are rarely portrayed as human beings. But they live full, rewarding and happy lives despite the challenges.
So we created a film that echoes that.

“Authenticity. Authenticity. Authenticity.
That was the direction.”

Gregor Findlay
Creative Director at 21GRAMS

There was zero condescension or pity. Every moment contained unclichéd real life and humanity breathed into every scene. It may have been an unfashionable portrayal of people with obesity, but it was finally a chance for the world to see them as heroes of their own story, treated with respect. And the most beautiful reality of all? It worked.

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