Forbidden Fantasies
In a market saturated with standard birth control advertising, we identified a significant cultural disconnect: women actively consume fantasy novels centered on their desires and experiences. This signaled a powerful, yet unaddressed, need for a brand to connect with women on a deeper, more personal level. So, we created Forbidden Fantasies: the first birth control campaign to celebrate women’s desires.
“This is one of the BEST pieces of advertising I’ve seen in the longest of times.”
Forbidden Fantasies is a love letter to women’s sexual desires, in all their complexity and nuances. Every story emboldens women to follow their deepest fantasies, free from the worry of pregnancy. For the first time, the secret wants of women weren’t pushed aside—they were celebrated in the spotlight.
This multifaceted campaign resonated deeply with women, affirming their desires at exactly the right places and times. As soon as our spots aired it became crystal clear that we were quenching the thirst of women who simply wanted their humanity and desires to be seen.