The Scoop: 5.6.22

#LetsTalk. It’s only been a year since Naomi Osaka withdrew from the French Open and eight months since Simon Biles withdrew from the Tokyo Olympic gymnastics competition for mental health reasons; both took to social media to share their stories. While social channels are constantly under fire for their impact on the mental well-being of their users, the use of social media and mental health campaigns have been proven to work for the greater good.

Embracing Who We Are Online

Instagram and TikTok have become spaces [paywall] for people to share their mental health struggles and diagnoses, general information and feelings. And as mental health conversations become more mainstream, it’s becoming common to find creators sharing personal stories, insights and anecdotes about their personal mental health journeys – which can be a good thing as authentic storytelling helps break down the ever-present stigma surrounding mental health.

Though we’ve seen influencers and celebrities such as Charli D'Amelio and Chrissy Teigen take mental health breaks from social media from time to time, many users have reported finding solace on social media. In fact, a TikTok issued Nielsen study found that users consider the channel a place they can express themselves openly and discover authentic content that they can engage with and relate to. Unlike that of many of its counterparts, TikTok’s content offers a raw and unfiltered look into people’s worlds. So it's no surprise that the “my taste in music is your face” trend quickly gained popularity by encouraging users to take off filters and embrace their natural beauty, with stars sharing makeup-free selfies.

Serving the Underserved

Despite the movement toward addressing and destigmatizing mental health, few Americans have access to mental health care. Just 10% of American adults received counseling in 2020, according to a survey from the U.S. Centers for Disease Control and Prevention. For the millions of uninsured and underinsured Americans, one-on-one therapy and group therapy are out of reach. Social media offers a free, albeit watered down, version of both. As creators share their insights about mental health, we’re also seeing providers and experts sharing advice and encouraging users to talk to their providers. While social media platforms have a way to go in terms of regulating what kind of content is permissible, it’s clear that social media is a tool the medical community can use to reach wider audiences.

Pinterest and Google for the Win

So while TikTok’s algorithm seemingly prioritizes a filter-less trend just in time for Mental Health Awareness Month in May (well played 😏), it’s also offering a range of LIVE programming and community spotlights featuring creators and organizations that help raise awareness and de-stigmatize mental health conversations. And good news: they’re not the only ones taking steps toward supporting the mental health and well-being of their users. Pinterest is expanding its in-app mental health support tools, including a “Mind Your Wellness” board to highlight content focused on mental health and emotional well-being. Moreover, as of last week, Google is allowing you to stop receiving ads about pregnancy and parenting, dating or weight loss. 👏

Frankie Says Relax, Relax

We love social media, and not just because it’s our job. 😉 There are many upsides to being able to connect with any person and brand around the world through online platforms, forums, and communities. But in the spirit of the month, here are a few things you can do instead of social media, when you’re feeling like you need to take a break (here’s the full list!):

• Get lost in a Virtual Vacation

• Be inspired by Fast Company’s World Changing Ideas Awards

• Remind yourself that the world is still filled with good people

• Or just simply educate yourself on a new topic, such as The Truth About the Slushies Must Come Out

In Other News…

Younger and younger children are getting smart phones: Children’s engagement with digital devices, screen time by the numbers.

One burned-out worker took matters into his own hands. Peace of Mind partners with companies to bring a six-week resiliency program to employees to help combat stress and burnout. And apparently this program really works.

Contributing Writers and Editors: Nick Cardillo, Carissa Dagleish, Ricki Kahn, Lauren Fernández Meihls, Jennie Szink and Bre Thomlison

Real Chemistry’s The Scoop is brought to you by an editorial collective, featuring industry updates and insights from subject matter experts across social media, digital and influencer activation teams.

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