Technology & Digital Experience: Building Efficient and Connected Approaches to Reach Core Audiences
Our Technology and Digital Experience team takes a holistic approach to digital marketing by evaluating the entire customer journey, identifying the digital
touchpoints and aligning marketing technology platforms to media strategy, content strategy, messaging, analytics,
measurement and master data management.
Our Offerings
-
Digital and MarTech Strategy: We advise clients on appropriate technology and digital strategy through the lens of integrated customer
experience and modern marketing. -
Marketing Journey Orchestration: Our team guides clients on using the right channels (email, SMS, etc.) and on standing up relevant technology
stacks for journey orchestration. -
Omnichannel and Personalization: We help to orchestrate personalized customer journeys across all digital touchpoints, while seamlessly integrating
connected channels. -
Digital Asset Development: Our team designs and deploys responsive and engaging websites, mobile apps, interactive visual aids, emails and
other various types of digital assets. -
Data Analytics and Visualization: We automate manual processes to create powerful data visualizations and put the latest data and insights at our
clients’ fingertips. -
Modular Content Strategy and Execution: We support our clients with content personalization, modular content strategy and execution.
Veeva (cloud-based software for biopharma)
As one of four Veeva Global Content Partners, we are experts in Veeva’s commercial cloud (across engagement, content
and analytics) and help clients integrate Veeva with other MarTech stacks to deploy powerful interactive digital marketing
programs and CRM.
Interested in working with us? Email the team at DigitalExperience@w2ogroup.com.
