Real[ai] at Real Chemistry

At Real Chemistry, AI isn't just a buzzword – it's foundational to how we work every day. Long before LLMs like ChatGPT were developed, we made significant investments in capabilities and partnerships that leverage AI to address our client’s business needs. Our adoption of AI builds on our long history of innovation with data, analytics and technology. We believe in the power of new technology and its ability to transform healthcare marketing and forge connections between biopharma brands, healthcare providers and patients.

Real[ai] is our commitment to addressing the needs of patients, and our clients, leveraging the safe and effective use of this revolutionary technology.

• How Can Pharma Maximize AI Opportunities While Mitigating Risks?
  Jeff Rohwer, Head of Commercial Solutions, shares how Life sciences companies are embracing AI to accelerate the development of innovative therapeutics and how commercial leaders should evaluate solutions to deliver the benefits of AI while minimizing the risks.

• The Disruptors: Real Chemistry Goes All In On Data and AI
  Our CEO Shankar Narayanan explains how the firm has grown into a very different looking top-10 global player.

• How Real Chemistry Employees Are Igniting the Spark for GenAI Innovation
  Danny Bellet, Real Chemistry’s Senior Group Director of AI Strategy and Innovation Lead, highlights our RC Labs initiative that empowers employees to innovate new AI solutions for our company and our clients.

AI in Integrated Communications

• AI's power and potential pitfalls in revolutionizing healthcare communications and marketing – Our Global President and Head of Integrated Communications, Jennifer Gottlieb, shares four major ways AI is markedly improving healthcare communications and marketing.

• At the Speed of Light: AI’s Game-Changing Impact on Media Analysis – Karley Warden, Associate Account Director of Corporate Strategy, shares how using AI in modern media analysis has resulted in smarter insights, faster decisions, and deeper connections between clients and those they want to reach.

• In a World of AI, How Should Communicators Leverage its Power to Drive Diverse, Inclusive Storytelling – Jennifer Paganelli, President of Earned Media and Integration and Rachi Govil, Chief Client Officer of Integrated Communications discuss how healthcare marketers with deep expertise in earned media can leverage AI and the right media partners to help pharmaceutical and life science companies with precision storytelling.

AI in Advertising

• Reimagining What’s Possible with AI: Confessions from an Advertising Creative Director – Andrea Branchini, Group Creative Director, Director of Special Projects shares how she and our RC Labs team built an AI assistant designed to spark ideas for a creative brainstorm.

• Cannesplaining Healthcare: Improving Patient Experiences Through Creativity & Innovation With President of Cannes Lions 2024 Pharma Jury, Collette Douaihy – Our Global Chief Creative Officer, Tom Richards, and Executive Creative Director, Chris Charles, delve into the importance of patient-centricity, building strong client relationships and the ethical use of AI in healthcare.

• Unleashing the power of AI, pushing the boundaries of creative, and connecting audiences with a revitalized brand – Real Chemistry’s Chief Revenue Officer, Brian Schwartz speaks with MM+M about using creative minds, AI and analytics to inform fully integrated campaigns that are hyper-targeted, a little quirky and most importantly — attention-grabbing.

AI in Activation

• Mid-Year Check In: What’s New and What’s Next in Healthcare Communications – Our Social Media Practice Leader, Alyson Hagert, talks about how AI is shifting social behavior in several key ways that impact how we deliver messages and, along with several other Real Chemistry experts, shares insights into trends what communications professionals should be focusing on in the future.

• Fighting Health Worker Burnout with Privacy-Safe AI: Live from SXSW 2024 – Marcos Mendel, Real Chemistry’s Executive Vice President of Enterprise Experience, speaks with healthcare leaders working in hospitals and other settings about the global shortage of providers and highlights how AI is helping alleviate pressure on providers while still prioritizing patient privacy and safety.

AI in Medical Communications

• Harnessing AI to Provide Revolutionary Medical Insights: a New Era in Healthcare – Madison Perkins, Ph.D. and Sr. Medical Writer, shares how she utilized AI to analyze a client’s HCP survey data and deliver a detailed report in record time.

• 3 Ways Medical Affairs Professionals Can Harness AI to Better Engage HCPs – Our President of Scientific and Medical Affairs Data, Uj Pyati, shares insights into how analytics and generative AI are shaping the future of medical affairs.

• The A100 Playbook Podcast | Real Chemistry: Visualizing the future: Art, science and AI innovation – Brandon Pletsch, Real Chemistry’s President of Scientific Visualization, talks to MM+M about the dynamic intersection of art, science and AI innovation in the field of scientific visualization.

• The Discoverability Dilemma: Navigating the Maze of Digital Content in Healthcare – Our Medical Affairs team convened a group of experts at the Medical Affairs Professional Society Annual Meeting to explore the integration of digital platforms, artificial intelligence, and personalized content to support interactions with healthcare providers.

AI in Analytics + Insights

• Revolutionizing Trial Recruitment with Analytics and Intelligent Activation — Jari Rouas, Portfolio Leader at Real Chemistry, joined a Fierce Biotech webinar to discuss ways to better identify, educate and enroll eligible patients into clinical trials, highlighting how databases and tools with sophisticated, AI-enabled analytics and precise activation programs can help turbo-charge trial recruitment efforts.

• Applying Generative AI to Dynamic Customer Engagement — Our Real World Data Managing Director and Practice Lead, Dan Fisher, talks about the how AI is evolving field planning and dynamic customer engagement and the ability to democratize access to information and generate meaningful and actionable commercial insights.

Want to learn more about Real[ai] and how we can help you better understand audiences and execute strategies and communications that deliver value? Get in touch.