Cannes Lions 2025: Breakthrough Creativity is Essential for Driving Better Health Outcomes
The Cannes Lions International Festival of Creativity is a globally renowned event celebrating the best in creative communications, advertising, and related fields. Held annually in Cannes, France, this prestigious festival brings together industry leaders, innovators, and creative minds from around the world to showcase groundbreaking work, share insights, and inspire future innovations.
Real Chemistry and 21GRAMS made history at this year's Cannes Lions International Festival of Creativity, where we achieved something unprecedented: a Gold Lion for branded pharmaceutical work – something that’s never happened before at the festival. It’s a milestone that demonstrates how powerful creativity can be, even in our regulated industry.
But creativity isn't just about winning awards – it's about breaking through barriers to reach patients and healthcare providers in meaningful ways. With this year’s results, we’re more committed than ever to push creative boundaries while staying grounded in science and strategy.
We invite you to check out highlights and POVs from the festival below.
