SXSW is back. One of the first industry conferences canceled in 2020 due to the COVID-19 pandemic, this event has returned as a digital experience from March 16-20 that features keynotes and sessions, screenings, showcases, networking and exhibitions. For the 11th year, W2O, a part of RealChemistry, is excited to celebrate innovation and creativity with the SXSW community and proud to be a sponsor in 2021.

SXSW represents the intersection of technology, media and culture across many industries, including healthcare. As always, we are convening our industry’s leading innovators to discuss the issues driving us forward. Although we won’t be in person in Austin, Texas, eating BBQ, we are committed to surfacing important conversations about digital transformation, health equality, vaccine confidence and the long-term impacts of COVID-19 on society.

Register Now for the Healthcare Media Lounge

New for 2021, Real Chemistry is hosting the Healthcare Media Lounge, a two-day virtual event that includes panels, fireside chats, keynotes, happy hours with bands, and meditation. Our lounge content is free to anyone who signs up for the event, and no official SXSW pass is required.

Reserve your spot today to receive updates to our agenda and to learn more about our online engagement opportunities that seek to replicate the “SX Serendipity” that we all love. 

Confirmed speakers include:

Join the conversation. RSVP today.
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SXSW Official Sessions (accessible with a conference badge)

Real Chemistry is proud to present five official sessions that are accessible to those with an official conference pass. Add these to your official schedule and join us as we go deep on understanding what’s next in healthcare and how patient lives have improved as a direct result of breakthroughs in health technology.

COVID-19: The New Reality:

3/17, 3:00 PM CST

Real Chemistry is proud to have earned a featured session with Dr. Osterholm and our advisor and health economist Jane Sarasohn-Kahn, to speak to the SXSW community about what is next in the fight against COVID-19. From the immediate concerns around new variants to the “collateral damage” we face from this pandemic, Dr. Osterholm and Ms. Sarasohn-Kahn will share insights to help navigate public health in 2021 and beyond.


Tech-Enabled Health Solutions and Patient Outcomes:

3/16, 10:30 – 10:55 AM CST

In the year since the COVID-19 global pandemic changed life as we know it, virtually every sector of the economy has adjusted to a new reality of customers stuck at home, unable to travel but still needing services. Healthcare professionals did what other customer-focused sectors were doing: they turned to technology.

Tech-enabled health solutions, such as robotics, wearables, and mobile applications, have been fueled by this increased level of consumer comfort using technology to address their healthcare needs. This panel explores examples of how patient lives have improved as a direct result of breakthrough elements of health technology. The panelists will also discuss challenges that have come from this new ecosystem.


  • Terri Sanders, Senior Vice President, Enterprise Marketing and Communications, HIMSS
  • Ivan Tornos, Group President, Orthopedics, Zimmer Biomet
  • David Cassak, Co-Editor-in-Chief and Managing Partner, MedTech Strategist (moderator)

@Doctor @Patient: Healthcare Trends on Twitter:
3/18, 2:30 – 2:55 PM CST

On March 11, 2020, the World Health Organization declared COVID-19 a pandemic, ushering in the most profound change in medical care in the modern era. In-person interaction with the medical system—outside of treatment for SARS-CoV2 infection—disappeared nearly overnight, fundamentally altering physicians’ relationships with their patients, and their peers.

Twitter sits at the intersection of relevant conversations from patients, caretakers, HCPs, and public health officials. At Real Chemistry, we observed a 93% increase in patient engagement with physician content on the platform from March through August of 2020. Using Symplur, an analytics platform purpose-built for healthcare, we explored how connections between physicians, their patients and their peers on Twitter impacted the delivery of healthcare and medical information. This panel will share those findings and explore future social media trends in the healthcare industry.


Patient-Centricity Reduces Healthcare Inequality:

3/19, 11:00 – 11:25 AM CST

The CDC has reported increasing evidence that some racial and ethnic minority groups are being disproportionately affected by COVID-19. Factors such as poverty, lack of access to healthcare and poor housing conditions contributed to this inequity. Patient-centric solutions in healthcare have the power to help reduce this inequality. Looking holistically at a patient’s journey requires navigating the impacts of race, gender, ethnicity and religion. This deep understanding of the patient experience supports development of innovative solutions and behavioral drivers of care. This panel will explore the importance of involving diverse patient voices in conversations around clinical trials, drug development, and advances in specific disease areas.

  • Mary Stutts, Senior Vice President, Corporate Relations, Sumitovant Biopharma
  • Mary Michael, Vice President, Patient Advocacy and Stakeholder Management, Otsuka
  • Anya Harry, M.D., Ph.D., Global Head, Demographics and Diversity, GlaxoSmithKline
  • Abby Hayes, Practice Leader, DEI Engagement, W2O (moderator)

We look forward to having you join us for these important conversations with clients and partners, including HIMSS, Zimmer Biomet, Twitter, Jefferson Health, Otsuka, GlaxoSmithKline, Sumitovant Biopharma and Stanford Health Care.

Plus, don’t forget to sign up today to reserve your spot in the Real Chemistry Healthcare Media Lounge.

Use #RealChemSXSW to join the conversation on social!