Seamless Science™: Advancing and Measuring the Impact of Scientific Exchange

Our Seamless Science™ approach aims to create magic with key stakeholder scientific exchange – it’s all about the experience. 

Real Chemistry (RC) is the healthcare industry’s leading provider of AI-driven insights and human-centric experiences. 

The RC Medical Affairs team has decades of extensive experience working with the top 30 pharma and biotech companies to execute comprehensive medical communication solutions. We excel at distilling high-science information down to understandable and effective messaging for internal stakeholders and clinician audiences. Leveraging digital behavior analyses, we determine HCP-preferred media engagements to maximize impact.  

Using RC’s proprietary technologies and methodologies, we can create scientific content that:  

• Fosters deeper, more personalized engagement with HCPs 

• Drives disease state understanding and product awareness 

• Promotes better patient outcomes

RC’s Medical Affairs Areas of Expertise 

Medical Strategy, Market Shaping and Launch Planning 

1. Using proprietary competitive market and landscape analytics, we develop scientific and corporate narratives, mechanisms of action/mechanisms of disease creative assets and scientific communication platforms. 

2. We measure the impact in the identified stakeholder populations, allowing for ongoing optimization of these strategies. 

See case study on Launch Planning

Data Dissemination

1. We drive data dissemination efforts including foundational strategic work, launch planning, congress planning, abstracts, posters, presentations and publications, data gap analyses and advisory boards.  

2. We leverage social media and other digital approaches to engage HCPs with the latest data, mechanisms of action and mechanisms of disease. 

See case study on Social Listening for Impact Analysis of Clinical Data Release

Omnichannel Strategy

1. Our Seamless Science™ approach provides healthcare professionals with personalized and tailored scientific information about products and disease states at the time, place and manner they wish to receive it. 

2. We use proprietary data and AI solutions as a foundation to provide medical/creative/digital strategy, analytics and omnichannel execution to ensure quantifiable impact. 

See case study on Dashboards for Real-Time Insights Intelligence

Medical Education and Communications

1. Using our intra-agency partners and omnichannel expertise, we deploy key data and scientific communications and disease/therapy education communications across multiple platforms. 

2. We facilitate education and communication efforts through peer-to-peer education programs, podcasts and web/media broadcasts, patient/caregiver educational campaigns, congress symposia, KOL engagement and clinical trial support. 

See case study on Clinical Toolkits to Expedite Clinical Trial Recruitment

Medical Science Liaison (MSL) Activities

1. We help shape and support all communications delivered by MSLs in the field, as well as develop peer-to-peer education programming for MSLs.  

2. Our strategy includes the development of MSL training materials, content, education kits and tools for KOL/KOI engagement. 

Contact w2oscistrat@realchemistry.com to learn more.

Past Events and Accomplishments

• Next Frontier or Next Mirage? The Potential of Omnichannel in Med Affairs

• PM360 ELITE 2023 Master Educator Award: Ujwal Pyati of Real Chemistry

• Looking Ahead to 2022 and Beyond – Predictions for the Health Care Industry

• Evolving the ASCO Experience: Real Chemistry Experts Dissect Trends Driving the Future of Medical Congresses

• Live at ASCO 2021 with Real Chemistry

• Achieving Maximal Impact Starts and Ends with Insights

• ELITE 2020 Master Educator Ujwal Pyati