What inspired the decision to launch Real Chemistry and to establish its brand direction?
Real Chemistry is the culmination of 20 years of intentional, fiercely independent, sustained growth. In our new chapter as Real Chemistry, we have fully integrated our award-winning digital marketing, creative, communications, clinical trial, health economics & outcomes, and value, pricing, & access expertise to deliver end-to-end, data-driven, tech-enabled healthcare solutions to the right people at the right time.
Even though our company has evolved, we remain resolute in our purpose. To make the world a healthier place for all. From coverage in the San Francisco Business Times to Media Post to FiercePharma, the significance of this purpose clearly resonates across the business, media, and healthcare industries. As a unified, global healthcare innovation company, Real Chemistry is prepared to address the forces driving healthcare disruption, including digitization, consumerization, and value-based care.
Watch the below videos from our founder & CEO, Jim Weiss, and brand architect, Paulo Simas, to learn more about the inspiration behind the company’s evolution and the creation of our brand.
Jim Weiss on Why We Became Real Chemistry
"Just like chemistry, the potential ways for us to come together time and again are limitless."
Paulo Simas on How We Became Real Chemistry
“We weren’t leaving something behind; we were going to something new.”