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A round-up of the people, stories and ideas that are changing healthcare into what it should be.
Real Chemistry
The Healthcare Connection
October 15, 2025

If you’re a healthcare marketer, you know the primary challenges facing the industry today: Audiences are more fragmented, channels evolve and multiply daily, and proving meaningful impact with healthcare professionals and patients has never been more complex. 

You need precision, not just scale. 

Greater Than One joined Real Chemistry, bringing proprietary planning and analytics tools to help us solve those problems. And now, we’re proud to share that we have acquired Spring & Bond, bringing deep omnichannel orchestration expertise and innovative technology that connects first-party data to help you reach the right audiences at the right moments. 

From understanding your audiences and crafting messages that resonate, to forecasting which channels will drive the greatest impact, to orchestrating seamless omnichannel experiences and measuring what’s working – we have greatly expanded our toolkit to help you connect with HCPs and patients in ways that matter. 

We’re excited to continue helping you make smarter decisions, move faster and prove the value of every dollar you spend to create great healthcare experiences. 
Wendy Carhart

Wendy Carhart 
Chief Communications, Culture and Purpose Officer
ONCOLOGY
Beyond the Breakthrough: Turning Oncology into Clinical Reality

Our newest report examines Europe’s persistent “guideline adoption gap,” where systemic barriers continue to delay the integration of updated oncology guidelines into routine care. 

Based on a survey of 150 oncologists across the United Kingdom, France and Germany, the report delivers evidence-backed strategies and practical tools to support translating guidelines into action – because a medical breakthrough only becomes impactful when it actually reaches the patient. 

Get your copy of the report here and then join us at ESMO 2025 in Berlin this weekend to help shape the future of cancer care around the globe. 
ARTIFICIAL INTELLIGENCE
Building Scalable AI Solutions to Meet Your Needs

Real Chemistry’s culture of AI hasn’t happened overnight – it’s been years in the making. So it’s no surprise that we remain committed to investing in both the right technology and the right individuals to lead our journey.  

We are thrilled to welcome Meenakshi Yadav, our first ever Chief AI Products & Solutions Officer. 
MEDICAL + COMMERCIAL
Launch Like You Mean It: Turning Medical and Commercial Alignment into Results

One-third of all new biopharma product launches in the U.S. fail to meet expectations – not because the science isn’t strong, but because medical affairs and commercial teams aren’t aligned.  

When these functions work separately in parallel instead of together, the result is fractured messaging, diluted credibility and a launch story that never fully takes hold. The market moves fast, and if you’re not moving in sync, you’re already behind.  

The fix is deceptively simple: one scientific foundation, one story, one credible voice. Here’s how to make that real. 
 

“This recognition isn’t mine alone. It reflects the countless colleagues, mentors, clients and friends who have shaped me over the years. To my family, to the Real Chemistry team, and to everyone who has believed in me, thank you.”

— Jim Weiss, Real Chemistry Founder and Chairman on being inducted into the 2025 PRWeek Hall of Fame
Media Mentions
Industry Events

Want to connect with the Real Chemistry team at upcoming industry events? Reach out to events@realchemistry.com to schedule a meeting. 
 
– The Team at Real Chemistry
 
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