Healthcare Connection - May 2025

The Healthcare Connection

May 28, 2025

As we head into ASCO 2025 this week, the oncology landscape continues to transform at an unprecedented pace. With over 50 new medicines approved in the past year and continuous updates to clinical guidelines across tumor types, it’s a lot to keep up with.

Our latest report examines how successful oncology brands are aligning their medical affairs, commercial, market access and marketing communication strategies to cut through the complexity. From biomarker testing adoption patterns to emerging trends in stakeholder engagement, these insights can help inform your team’s conversations and strategic planning at ASCO this year.

As someone who has seen firsthand how breakthrough therapies can transform lives, it is crucial that we make complex science accessible and actionable for every stakeholder in the cancer care journey.

I encourage you to explore the full report and connect with our team at ASCO this year. Together, we can ensure that transformative cancer therapies reach the patients who need them most.

Wendy Carhart
Chief Communications, Culture and Purpose Officer

Unlock Comprehensive Insights with Our Advanced Panoramic Social Listening

As social conversation evolves at a relentless pace, platforms have empowered their users to share their voices through highly visual multimedia content. To truly understand online conversations, your analysis tools must keep pace. Our Panoramic Social Listening capability has evolved to integrate diverse data sources that incorporate text, video and images from a wide range of platforms including TikTok, YouTube, Reddit and LinkedIn. With such a rich data source available, AI-driven insights and expert analysis can then deliver a comprehensive view of public sentiment, trends and emerging conversations.

When our social listening experts tuned into the online conversations happening around Mother’s Day in both the U.K. and U.S., their analysis revealed that mothers influence over 80% of healthcare decisions, yet they are 11 times more likely to discuss their family’s health than their own.

Explore the insights they uncovered about how moms communicate about health and what you miss if you’re just looking at text in your social conversations, so you can develop more resonant messaging and social content.

Interested in learning more about our new Panoramic Social Listening capability and how it can improve your insights? Get in touch.

Combating Misinformation in Healthcare: The Critical Role of BioPharma

Combating healthcare misinformation has never been more critical.

92% of patients and caregivers want pharmaceutical companies to take a more active role in public health education, yet only 37% turn to government sources for guidance.

With budget cuts affecting major health institutions, we have a unique opportunity to bolster biopharma brands as trusted voices in healthcare communications.

Discover how you can effectively combat misinformation while building stronger connections with your key stakeholders.

Connect at Cannes 2025

See our main stage session featuring Bill Nye and Fiona Cauley
21GRAMS, part of Real Chemistry, and Biogen will bring Bill Nye “The Science Guy” and comedian Fiona Cauley together on the Rotonde Stage for “Laughing at Doom: Using Humour to Talk About Illness / Hellscapes.” The session will show you how to see humor as a strategic tool — a bridge that connects, engages and even heals.
Support the Cannes Lions See It Be It effort
Katie Dean, SVP Creative Director at 21GRAMS, will participate in the See It Be It Cohort for 2025, helping forge new paths for women and non-binary people in the creative industry.
Meet with our leaders in France
Contact our events team at events@realchemistry.com to schedule a meeting with our creative leaders who will be attending Cannes this year.

Continuing to Deliver Breakthrough Work with the Brightest Minds in the Business

Real Chemistry has been recognized as one of PRWeek’s Outstanding Healthcare Agencies and named among PRovoke’s 2025 Agencies of the Year in North America.

We are grateful to all our clients and partners who give us the opportunity to change healthcare for the better by shaping the world around their life-changing therapies.

And our re-certification as a Great Place to Work for the fourth straight year ensures we continue attracting and retaining the best talent in healthcare communications.

Want to be part of our story? Check out our careers page to join our award-winning team.

– The Team at Real Chemistry

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