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A round-up of the people, stories and ideas that are changing healthcare into what it should be.
Real Chemistry
The Healthcare Connection
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March 31, 2026
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Even as AI takes on an increasingly significant role across healthcare, the human side of the equation isn’t going anywhere. This month, we’re spotlighting the ideas, voices and moments helping to shape a more connected future for patients and HCPs.

Inside today’s newsletter:

  • The future of care in an algorithm-driven world
  • SXSW on demand: watch sessions from Real Chemistry’s Healthcare Innovation Stage
  • Why measuring and restoring dignity to the healthcare experience matters now more than ever
  • Managing narrative and visibility with investors in an AI-mediated world
  • Why women in AI are redefining how work actually works
  • What HIMSS26 revealed about the shifting AI narrative
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MUST WATCH
Who do patients trust? Each other
SXSW 2026 r/Health Answers Everywhere: Who to Trust in the Age of AI?

When you bring together a breast cancer patient advocate, an ER physician, Reddit’s head of health and our head of analytics, you get a candid discussion on trust, safety and the future of care in an algorithm-driven world.

Their conversation is an antidote to the doomscroll—and a reminder that connection and community matter now more than ever.

Watch the full session here →

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INNOVATION ON DEMAND
Watch our SXSW sessions
Real Chemistry's Healthcare Innovation Stage at SXSW

Football legend and heart health advocate Barry Sanders shared our Healthcare Innovation Stage with dozens of C-suite leaders, policymakers and influencers who are reshaping the modern healthcare experience.

Nine sessions of unique perspectives and industry-shifting insights are available to stream now. No travel or conference badge required.

Stream all our sessions here →

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PATIENT EXPERIENCE
Better health outcomes start with health dignity
Health Dignity

The Health Dignity Initiative by Real Chemistry equips marketers and communicators with a proprietary research-informed and actionable framework to design healthcare experiences that build trust, relevance, and connection. We’re translating health dignity insights to improve the patient journey for more people.

Learn more →

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INVESTOR RELATIONS
AI as the invisible analyst in biotech
AI as the invisible analyst in biotech

The first interaction an investor has with your company is now invisible. Before they meet your CEO, see your data or hear your pitch, they interact with something else entirely: an AI-generated synthesis.

Kaity Kalkbrenner explains how AI will never replace judgment, but it will continue to shape it in new ways.

Read more →

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WOMEN IN AI
AI removes friction, but humans create meaning
Women In AI

Would it surprise you to know women are perceived to hold 4 of the top 5 skills that experts say will matter most in an AI-driven world? Our recap from the recent Women in AI event in London explores the data and reveals how the insights are impacting pharma companies right now.

Tap into the 6 key takeaways →

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HEALTH TECH
HIMSS26: Moving beyond buzzwords
HIMSS 2026

Kristin Deuber, Senior Group Director for Digital Health at Real Chemistry, was on the ground at HIMSS26 this month.

Her take? The tone of the conference reflected a broad recognition that forward-looking solutions must be created with an eye toward advancing access, equity and financial sustainability.

Kristin’s recap provides 4 insights to help your health tech story resonate in 2026.

Get her on-the-ground insights here →

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RECENT AWARDS
What award-winning work means for the brands and patients we serve
Real Chemistry at the 2026 US PRWeek Awards

US PRWeek Awards: Winner of 2026 Outstanding Healthcare Agency
What an honor! But nothing hits us in the feels like hearing a client say, “They intricately know our business and the challenges that come along with it, and they are just as passionate about our vision as we are.”

US PRWeek Awards: Winner of Best AI Platform
With vaccine hesitancy on the rise, we developed an AI-powered solution for a leading vaccine manufacturer that didn’t have time for weeks of primary market research. PRWeek described the solution as “an excellent example of how AI can solve real-world communications challenges today.”

UK PM Society Awards: 21GRAMS Takes Home Agency of the Year, Best in Show, Best Work of the Decade, and More
One of the best parts of being at the PM Society Awards is their selection process. It’s about the work, but also about what makes us, us. Our culture. Our beliefs. Our values. And most of all, it’s about the relationships formed by doing phenomenal work together.

From breakthrough creative to AI-powered innovations, industry recognition signals what’s possible when bold ideas are built to solve real challenges. If you’re looking to elevate your brand or tackle what’s next, get in touch.

The Team at Real Chemistry
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