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Wendy Carhart |
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The gender gap in AI isn’t merely a statistic; it’s a call to action. Women are underrepresented across AI inputs, outputs and leadership, and that’s hindering progress.
But change is here. And it’s about time. |
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It always hurts a little bit when you pitch a great idea to a brand, only to see it produced elsewhere later.
We knew certain types of cancer could be screened, easily, through saliva — without a blood sample or cheek swab. We did the research to know gum would work, found a partner, and even were in talks with the MLB, to do it at a game (with a baseball card pack that doubled as a self-addressed, stamped envelope that goes straight to the lab). To be clear, we’re not saying this idea was stolen by adam&eveDDB. They are a great agency who had a similar idea, separate from us. Ours was for an oncology brand. Theirs, for Doublemint. The story isn’t who made it, it’s which brand should have done it (or maybe, together). The advice to healthcare brands is that if you aren’t going to do something that you have the right to do, the consumer world will. Take the leap. Be the first, every now and then. That’s what your audience expects, and needs, from you. We’re happy that this idea exists in the world. It’s important, and was pulled off beautifully. See what adam&eveDDB created here. Pass it around and celebrate it. |
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Image Source: Business Insider |
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“Proud to be part of the launch of this important campaign featuring James Van Der Beek, in partnership with Guardant Health’s Shield™ — raising awareness about the often-overlooked symptoms of colon cancer and the power of early, noninvasive screening.” — Michael Harrison, Senior EVP, General Manager at starpower |
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Medical and commercial teams, while distinct, must operate as strategic partners to drive meaningful engagement, translate insights into impact, and accelerate value creation from publications to product adoption. Watch this on-demand webinar now to learn how you can:
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AI offers healthcare communicators a ton of opportunities to change how information is created, digested and amplified. But it doesn’t have our judgment, our deep experience, our heart, or our style — and that’s a good thing!
In her latest blog post, Jennifer Paganelli, President, Earned Media and Integration, explains how AI, when used deliberately, can serve as a savvy sidekick to help us think clearer and hit harder. |
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