Market Access Consulting & Marketing: Achieving Commercial Success in Value-Driven Environments
Real Chemistry, a leading provider of AI-driven insights and marketing and communications for the healthcare industry, works to transform healthcare from what it is to what it should be. Our Market Access consultants infuse their work with this same mission, helping the world’s most trusted and innovative life sciences organizations navigate complex healthcare ecosystems to bring life-changing therapies and interventions to market. To do this, we design market access strategies and solutions rooted in a 360-degree understanding of the market dynamics and often-competing incentives that can impact how patients move through the system and access needed care. Whether those patients are uninsured, have commercial insurance or are covered through government programs like Medicare or Medicaid, our experts and AI-enabled analytics pierce through layers of complexity to identify the most salient and compliant opportunities manufacturers can deploy to reduce patients’ barriers to necessary care. Our offerings include:
Value-Based Care Consulting
Increasingly complex environments require our expert navigation methods to fully understand the levers and impact of value and quality on health system and provider behaviors.
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Quality “stewardship” partnerships
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Value-based care landscape analysis
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Quality measure development and endorsement
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Guideline-driven pathway development
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Advisory boards and convenings
Organized Customer Strategy
Our team understands and engages with health systems, integrated delivery networks (IDNs), payers and other healthcare organizations that have impact on payer/provider and patient behaviors in today’s environment.
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Value (quality/cost/risk) profiling and segmentation
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Data analysis and interpretation
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Strategy development and engagement
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Performance dashboard development
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Stakeholder interview facilitation
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Account team communication resources and training
HEOR and RWE Strategy
We specialize in evidence synthesis and development that builds the economic “argument” and models that cement value proposition development, modeling and execution in markets.
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Global/US literature reviews
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Interactive evidence repository solution
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Cost-effectiveness model development
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Budget impact model development
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Disease burden and healthcare utilization modeling
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HEOR and RWE product lifecycle planning
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HTA analyses
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HEOR publication strategy
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AMCP dossiers
Market Access Strategy
The culmination of our evidence analysis and customer landscapes – driving integrated market access strategy and execution planning.
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Customer interviews
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Competitor/payer/provider landscape analyses
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Commercialization strategy
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Customer strategy/engagement
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Segmentation
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PHDM strategy
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Employer strategy
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Reimbursement strategy
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Value proposition development: US/Global strategy
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KOL/KOI mapping and engagement planning
Payer Marketing and Pull-Through
Market access marketing requires an in-depth understanding of value language, marketing cadence AND seamless execution. We effectively partner to extend your brand into these channels to drive impact.
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PHDM value communications and tactical engagement
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Burden of disease presentations
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Pre-approval information exchange (PIE) account manager tools
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Value propositions
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Payer-facing digital content
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Non-personal promotion
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Employer communications and tactics
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Account manager and sales training
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OMARDI™: Pull-through activation solution
Interested in working with us? Email the team at marketaccess@realchemistry.com.
Learn More
Discover more about our points of view on recent and emerging trends.
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Building the Future of HEOR: Christopher Boone, PhD, VP & Global Head of HEOR, AbbVie
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Quality Improvement Tactics to Drive HIV Prevention Engagement
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Adult Immunization Quality Landscape Opportunities and Challenges
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