starpower: Building the Bridge Between Hollywood and Healthcare

November 27, 2023

starpower, a part of Real Chemistry, works at the speed of culture to create unforgettable celebrity and influencer partnerships that deliver real results for our clients.

Our expertise is celebrity, creators and entertainment and our roots are
in health and wellness. From pharmaceuticals and biotech to beauty, our
specialty is identifying the right partners, platforms and integrations that
can transform consumer perception and social conversation.

As a part of Real Chemistry, we are strongly positioned to deliver
the transformative power of cultural partnerships across the globe. From
integrated communications strategies to scalable brand ambassador
programs, outline your business goals and we will make it happen.

What Defines Us?

Access: We are the #1 buyers of talent.
Our team sits at the intersection
of Hollywood and brands. With more than $750MM in
entertainment partnerships, we have an
established buying power that is unmatched, and
our reputation grants us unrivaled access to talent.
Impact: Data and analytics power every
facet of our agency, telling us
the who, where, what and why.
Our proprietary tech allows us to identify
consumers where they are in their journey, from
disease states to self-care routines, and unlock
real insights that can be actioned at scale.
Authenticity: In today's "Creator Economy" we
know authenticity is key to our clients' success.
We find the right partners who share the same
values. Our tech-enabled database includes more than 10,000 celebrities and creators across 160+
therapeutics areas, disease states and lifestyles
that enable us to find the right partnerships in
real time.
Innovation: Nothing about us is status quo. From the way we
think to our advances in AI, we are always looking
to break the mold. Our goal is to consistently
bring fresh ideas and tech-enabled solutions to
our clients that can deliver more effective and
efficient value.