Social Media for Health Care: Platform Breakdown
Social Media is how we communicate in the digital age. But let’s be honest, sometimes it’s hard to keep up with the ever-changing social landscape and platform updates. We’re here to help.
Our Integrated Media Team took a deep dive into some of the core social platforms consumer and professionals engage on each day, and broke down content best practices, advertising considerations and how social media is used across the health care industry. Take a look!
Instagram: Eyes glued to your Instagram feed? You’re one of the 1.5 billion active Instagram users. Learn how to maximize your experience on this visually engaging social platform.
Download the PDF (Updated on 6/21/22)
TikTok: It might be all therave, but what do you really DO on TikTok? Most appealing to GenZ, TikTok is a short-form video platform for users to express themselves. Learn more about this trending platform.
Download the PDF (Updated on 6/21/22)
Facebook: An oldie, but a goodie, Facebook (Meta) should not be off your radar! Facebook is the most used social platform to search for health-related info. Get more info about this platform.
Download the PDF (Updated on 6/21/22)
Twitter: Health care professionals love Twitter and so do we! With over 186 million daily active users in the U.S., Twitter is a go-to for fast news and staying on top of trends.
Download the PDF (Updated on 6/21/22)
YouTube: Known for long-form video content, YouTube is the second most visited website in the world. Did you know you can advertise on the platform too? Google ads offer a variety of targeting options.
Download the PDF (Updated on 6/21/22)
LinkedIn: LinkedIn is the perfect platform for reaching current or prospective employees – just ask the 28 million members who have engaged with health-and-wellness-related posts. Get more info on how to be successful on this professional, thought leadership-focused platform.
Download the PDF (Updated on 6/21/22)
For more information regarding social media, including the latest platform stats, content best practices and advertising considerations, please reach out to contact@realchemistry.com. You’ll be connected to a member of our Integrated Media Team. You can also get the latest social trends and news by signing up for The Scoop.
