Real Chemistry Launches New Crisis Mitigation Platform to Help Customers Make Better and Faster Decisions
Technology-enabled simulation platform supports companies navigating issues and crisis scenarios in today’s social and digital reality.
San Francisco, Dec. 20, 2021 – Real Chemistry, a leading provider of data-driven, tech-enabled communication and marketing solutions for the health care sector, today unveiled an issues and crisis preparation platform – Inception – designed to allow health care organizations to better manage situations by simulating real-time scenarios in an ever-changing social and digital environment. With a tech-enabled, digital framework that employs a “choose your own adventure” model, Inception enables business and communications leaders to pressure-test and address how issues and crises escalate in order to ensure organizational approaches and responses are conducted in a timely, transparent and impactful manner.
“Issues and crises have never moved faster, and the expectations for companies to quickly navigate and respond have never been greater – from employees to investors and all stakeholders,” said Gary Grates, principal at Real Chemistry. “Inception is built to pressure-test approaches and responses in real-time scenarios, providing an end-to-end solution to address the most challenging issues.”
The Inception platform helps businesses understand and grasp the key elements of issues preparedness – from assessing and addressing policies and processes, to ensuring the right mechanisms are in place for content, channels and analytics and metrics. By using Inception, organizations are better prepared for, organized and capable of responding to issues such as cybersecurity breaches, product safety issues, recalls, social and racial injustices, leadership changes, malfeasance, investor relations concerns and other challenges facing organizations today.
“Real Chemistry’s corporate communications experts are developing new models, platforms and approaches that reflect a health care ecosystem that is evolving at an unprecedented rate,” said John Capodanno, group president, corporate and capital markets, at Real Chemistry. “Inception is yet another tech-enabled solution that further strengthens our integrated offering and underscores the growth of our Corporate practice over the past several years.”
About Real Chemistry
Real Chemistry is making the world a healthier place by empowering patients to access the right treatment at the right time. We leverage the best data-driven, tech-enabled and digital solutions to deliver communications, engagement, activation and value across a full range of diverse health care stakeholders—patients, payors, providers, caregivers and regulators.
Our patient-centric approach pairs owned and partnered real-world data sources and proprietary technologies with analytical insights and modern marketing and communications services to solve today’s biggest engagement and commercialization challenges, including speeding clinical trial awareness and enrollment, expanding product lifecycles and shortening the revenue curve. From finding patients with complicated or rare diseases to participate in clinical trials to targeting omnichannel marketing efforts to exactly the right audience, Real Chemistry is advancing transformation at the intersection of consumerization, personalization and digitization impacting health care today.
For more information, please visit www.realchemistry.com and connect with us on Twitter and LinkedIn.
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Contact:
Peter Duckler, 773-343-3069
