The Post-Pandemic Acceleration of Consumerization in Health Care

In 2021, Real Chemistry partnered with emids, a leading provider of digital transformation
solutions to the health care industry, serving payers, providers, life sciences and technology firms, to sponsor its 8th annual emids Healthcare Summit.

Emids founded the Summit to connect industry executives and innovators through a unique thought leadership platform to advance conversations about the consumerization of health care. Traditionally held in person, the Summit in 2021 pivoted to a two-day virtual event featuring thought leaders across the health care ecosystem. Michele Schimmel, President, Real Chemistry, and Rita Glaze, Practice Leader, Commercial & Market Access, Real Chemistry, moderated two separate panels, both of which focused on the shifting consumer experience in health care and the impact of the COVID-19 pandemic on patient experiences.

We invite you to watch these sessions, as well as other sessions from emids Healthcare Summit 21, on demand.

During the pandemic, life sciences and pharmaceutical companies have faced more challenges than ever launching new drugs. Reaching customers in the right place at the right time has been exponentially more difficult. To address these obstacles, many pharma companies have adopted an omnichannel rather than a multi-channel approach – putting
patients first and communicating and cultivating a more relevant patient experience.

It was only a matter of time before health care became a more consumer-driven experience. However, the pandemic has had a profound impact on the direct-to-consumer experience, accelerating and deepening the relationship between health care companies, health care professionals and consumers/patients. The pandemic has been a true catalyst for the industry
to focus on individuals’ health and well-being and offer telehealth and other digital services to deliver health care to patients. For biopharma companies and consumers alike, there is no going back to pre-pandemic ways. This rapid shift toward consumer-centric experiences is just the beginning.