Leading Healthcare Innovation at SXSW

Revisit the Excitement of SXSW 2024

Real Chemistry showed up strong at SXSW 2024 for our 14th year of healthcare programming. We brought together a record number of clients, partners and healthcare innovators for SXSW’s Health & MedTech and 2050 Tracks, hosting a lineup of insightful panel discussions and podcast conversations that delve into the most pressing topics at the forefront of healthcare. 

At the intersection of healthcare and technology, SXSW embodies our mission to transform what healthcare is to what it should be by leveraging the industry’s most advanced AI-powered insights, diverse expertise and customer-centric ideas. Our curated content and programming allowed us to envision a new kind of healthcare experience, in rare disease, cancer, pharmaceutical advertising or even everyday health and wellness. 

We are eager to share these enlightening dialogues, showcasing the insights and forward-thinking ideas that emerged from SXSW. Join us in exploring these conversations, as we continue to shape a future where healthcare is more accessible, personalized, and effective for all. 

Real Chemistry Healthcare Innovation Weekend 

Real Chemistry hosted seven insightful panel discussions throughout our two-day event delivering conversations that are designed to ignite curiosity, and foster collaboration among the brightest minds in healthcare. From deep dives into the next frontier of rare disease and the potential of clinical AI, to inspiring discussion on how to combat the the spread of healthcare misinformation, to unpacking the complexities of healthcare advertising and more, these sessions are designed to provoke thought and inspire action. 

• Rare Disease Revolution: Life Science's New Frontier with Real Chemistry, Sanofi, the National Organization for Rare Disorders and the National MPS Society 

• Clinical AI Is Not Just Any AI with Mendel AI and other leaders in AI and pharma 

• Learning to Love the Uninvited Guest: Healthcare Advertising with Real Chemistry and experts from pharma and hospitality 

• Combating Misinformation for Patients in Digital Landscape with UCB, the National Organization for Rare Disorders and other healthcare influencers 

• New Frontiers of Digital Health: Navigating AI, Data & More with Real Chemistry, Woebot Health, Colgate-Palmolive and Welldoc 

• Local Solutions, National Impact: Reimagining Healthcare with Walgreens Boots Alliance, b.well Connected Health, VillageMD and Wheel 

• Podcasts Unleashed: Elevating Storytelling in Life Sciences with Real Chemistry and other leading health podcasters 

Official Health & MedTech Track

Partnering with Patients to Develop Better Cancer Treatments 

This session explores the importance of culturally relevant and patient-centric strategies, and how partnerships with trusted advocacy and community influencers can help break down barriers for historically underserved communities. Speakers from Real Chemistry, the National Institutes of Health, the Blue Hat Foundation and Genmab discuss new innovative treatment areas, like mRNA technology, for cancer prevention and highlight the importance of patient-centered care in the development of new therapies. And address the challenges of developing new treatments and cures, including how to maximize the impact of treatments while ensuring access and equity for all. 

Official 2050 Track

Spillover & Spillback: One Health Prevents the Next Pandemic 

Scientists predict we’ll witness the next global health crisis before 2050. We have seen the devastating effect of viruses passed from animals and insects to humans and how climate change impacts health and disease. The interconnectedness of human, animal and environmental health demonstrates the need for integrated "One Health" strategies to improve public health and avert the next crisis. Experts from Real Chemistry and the Foundation for the National Institutes of Health discuss advancing ‘One Health’ approaches, including innovative tech solutions that predict, detect and track spillover and spillback among humans and animals in the environment. 

Real Chemistry Podcast Lounge Takeover

Real Chemistry took over the SXSW Podcast Lounge to record featured discussions in front of a live studio audience. Featuring conversations with leaders shaping the oncology landscape and a robust discussion about the potential of AI to address healthcare worker burnout, sessions highlighted the voices of innovative healthcare thought leaders who are changing the industry.  

Content will be rolled out in The Real Chemistry Podcast throughout the coming weeks. If you haven’t already, be sure to subscribe to the Real Chemistry Podcast on Apple or Spotify.

Partnering to Unlock Hope for the Future of Cancer Care 

While there is undeniable hope for the future of cancer care, systemic barriers still impact access for many patients – particularly those in underserved communities. Increasing collaboration and partnerships among organizations that touch all aspects of the cancer journey and reach patients, providers and treatment centers, is critical to expanding access to optimal cancer care and making the goals of the “Cancer Moonshot” a reality. Hear from City of Hope, American Society of Clinical Oncology (ASCO), and American Cancer Society (ACS) about how they are approaching partnerships to create a future where every cancer patient has access to the care they need. 

Cancer 2034: Innovations that are Shaping the Face of Cancer 

With innovative new approaches to diagnosis and treatment in oncology, the cancer mortality rate has dropped year over year for the last decade. But there is still work to be done, especially as we see increasing cancer incidence among certain populations. But what work is happening today that will shape the face of cancer and the patient experience in the future? We’re bringing together a tapestry of perspectives, from advocacy and equity, research, prevention and holistic care to envision the next 10 years of progress in cancer. 

Fighting Health Worker Burnout with Privacy-Safe AI 

Health worker burnout is soaring. A global shortage of providers, an aging population and more complicated Medicare requirements, has increased stress and exhaustion for HCPs. Innovative solutions are needed to ensure high-quality patient care and a sustainable health system. This panel discusses how AI is helping alleviate pressure on providers while still prioritizing patient privacy and safety. From summarizing journals, to asking an AI agent about dosing or side effects, AI is removing friction so health workers can handle complex engagements, listening, and building relationships. 

We look forward to seeing you next year in Austin at SXSW 2025! 

Until then… 

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