Real Chemistry @ HLTH 2023

HLTH is the healthcare industry’s leading innovation event, bringing together the entire health ecosystem to focus on transformation. With 350 speakers and 100+ engaging and thought-provoking sessions, the more than 10,000 attendees of HLTH 2023 were talking about trends, including:

• Partnerships increasing integration in digital health, remote and virtual care

• Artificial intelligence (AI) to improve access and reduce physician burnout

• Health equity and inclusion

• Increasing patient engagement by improving the patient experience

• How employers, health plans and consumers are planning to deal with rising healthcare costs

To break down the impact of HLTH from a digital marketing perspective, Real Chemistry brought together a group of Chief Marketing Officers, including our clients Alix Hart (Verily) and Melanie Marcus (Surescripts), as well as our own Aaron Strout for a LinkedIn Live following the conference.

Moderated by MM+M Digital Editor, Jack O'Brien, this robust discussion demonstrates why conferences like HLTH are so critical and what marketers are thinking about when it comes to key issues like revolutionizing patient recruitment for clinical trials, the unifying power technology in healthcare and meeting the needs of a diverse client base.

Check out a recording of our LinkedIn Live below. For more insights into HLTH or other agenda-setting conferences, you can contact our Insights and Intelligence team to develop a customized intel report with insights into trends in online conversations and the most talked about companies/speakers/sessions.

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