Cannes Lions 2025: Breakthrough Creativity is Essential for Driving Better Health Outcomes
The Cannes Lions International Festival of Creativity is a globally renowned event celebrating the best in creative communications, advertising, and related fields. Held annually in Cannes, France, this prestigious festival brings together industry leaders, innovators, and creative minds from around the world to showcase groundbreaking work, share insights, and inspire future innovations.
Real Chemistry and 21GRAMS made history at this year’s Cannes Lions International Festival of Creativity, where we achieved something unprecedented: a Gold Lion for branded pharmaceutical work – something that’s never happened before at the festival. It’s a milestone that demonstrates how powerful creativity can be, even in our regulated industry.
But creativity isn’t just about winning awards – it’s about breaking through barriers to reach patients and healthcare providers in meaningful ways. With this year’s results, we’re more committed than ever to push creative boundaries while staying grounded in science and strategy.
We invite you to check out highlights and POVs from the festival below.
21GRAMS Wins Its First Gold Lion
Biogen’s “Friedreich’s Back” Takes Top Honors in Pharma; 21GRAMS Named No. 2 Healthcare Agency and Real Chemistry Ranked No. 2 Healthcare Network Globally on Creative Community’s Biggest Stage
Cannesplaining: Behind the Main Stage
What does it take to secure, plan and execute a main stage presentation at Cannes?
Cannesplaining: Behind the Jury Room Door With Two Pharma Lions Jurors
Join Frank Mazzola, chief creative officer, Real Chemistry; and Alok Gadkar, cofounder, CEO and CCO, Tuesday Communications, to hear stories from behind the jury room door.
Women’s Health is Just Health: How Men Are Supporting the Women in Their Lives
Tune in from the FQ Lounge at #CannesLions2025 as male leaders reflect on the critical truth that when women prioritize their health, everyone benefits, and share how they’re actively advocating for the women in their lives, both personally and professionally.
Cannes Lions 2025 See It Be It Cohort
Katie Dean was named one of 20 creatives selected from more than 1650 applicants for the See It, Be It program.
[Whitepaper] Laughing at Doom: Humor as the Effectiveness Multiplier Healthcare is Missing
This whitepaper explores how humor can inspire an emotional response and make for more effective pharma advertising.
