Showcasing the Power of AI + Ideas at the 2024 Pharmaceutical Management Science Association (PMSA) Annual Conference

At the recent Pharmaceutical Management Science Association (PMSA) Annual Conference in Denver, CO, several members of Real Chemistry’s Analytics & Insights team presented case studies that showcased the power of pairing predictive analytics with omnichannel marketing to improve customer engagement at critical junctures of the product lifecycle.

Case Study #1: Using Real-Time Omnichannel Promotion Strategies to Improve Patient Enrollment in Clinical Trials

In this session, Ryan Weaver and Jim McEnaney highlighted Real Chemistry’s collaborative, multi-faceted approach to bolstering a small biotech’s Phase III trial recruitment efforts.

The team used patient finding algorithms to expand the client’s target list with HCPs who have trial-eligible patients.

They then used Real Chemistry’s proprietary database of HCP engagement preferences to fuel a precisely targeted omnichannel marketing strategy – incorporating a range of creative, on-point educational assets throughout.

The team's primary goal was to drive increased HCP visits to the trial's website — all with the expectation that increasing the right kinds of website traffic should lead to a boost in patient enrollment.

How did they do? The campaign led to:

• A 14-fold increase in daily website visits

• 47 new click-throughs to ClinicalTrials.gov

• 23 requests to email trial sponsors

• 12 clicks to call for more information

Given the therapeutic asset’s niche and difficult-to-recruit trial population, this represented a meaningful boost to the client’s trial recruitment and enrollment efforts.

Click the thumbnail below to delve deeper into this case study via the infographic Ryan and Jim prepared for their session at PMSA.

Case Study #2: Boosting Brand Utilization through Multi-Faceted Predictive Analytics

Shweta Nanda and Devon Grochowski shared results from work designed to bolster prescription uptake for a specialty drug treating a rare autoimmune condition.

The client – an emerging biotech in an increasingly competitive space – needed to deploy its sales and marketing spend as effectively and efficiently as possible.

Real Chemistry’s team used advanced analytics to uncover drivers of brand utilization, coupled with predictive analytics to help the client identify a cohort of new HCPs most likely to adopt the brand if targeted with the right promotional messages at the right times.

With this information in-hand, the client was able to guide a precisely tailored omnichannel marketing campaign targeting the previously identified cohort of likely prescribers.

After seeing the campaign deliver meaningful brand uptake, the client and Real Chemistry are continuing to further refine their omnichannel marketing tactics for maximum efficiency and impact.

The team behind the work prepared the below infographic to give you a behind-the-scenes look at how it all came together.

AI + Ideas = Maximum Impact

Together, these projects showcase the power of bringing together AI + ideas – leveraging predictive analytics and advanced machine learning techniques to maximize the precision, efficiency, and impact of creative marketing and omnichannel activation initiatives.

If you’re interested in learning more about how our predictive analytics tools and techniques may be able to help your team find hard-to-find patients, create more nuanced and actionable audience segments, or power more precisely targeted omnichannel campaigns – we’d love to set up some time to talk. Contact Jared Minton at jminton@realchemistry.com.