Webinar: Applying Generative AI to Dynamic Customer Engagement
In recent years, our industry has witnessed profound changes to field planning and deployment. Field teams must work harder and smarter to engage overworked and overwhelmed HCPs – if the clinicians’ medical groups or IDNs haven’t already blocked access entirely. Sure, those field teams now have access to data intended to help with call plans and targeting, but those data are often siloed, slow-to-update and anything but actionable. Many progressive life sciences companies are experimenting with more intelligent and dynamic routing, real-time trigger data and even predictive outputs. IPM.ai recently partnered with WhizAI to develop intuitive dashboards that can accelerate and democratize companies’ access to the kinds of information that can help field teams optimize each encounter, coordinate both personal and non-personal promotion, and learn iteratively from HCP behavior as to what’s working and what’s not.
Recently, IPM’s Practice Lead, Dan Fisher, and WhizAI’s VP of Partnerships and Pre-Sales, Bijal Karande, hosted a webinar to talk about the evolution in field planning and dynamic customer engagement. They walked through a demo of their latest dashboard tool, Mission Control, designed to provide more intuitive reporting on:
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Robust HCP profiles and trend reports
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Easy-to-interpret marketing performance
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Frequent data updates to enable campaign adjustments
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Before and after HCP behavioral analyses
You can watch the complete webinar, including the demo, below. If you’re interested in learning more about how we can help your team democratize access to information and generate meaningful and actionable commercial insights, we’d love to hear from you. Please contact dfisher@realchemistry.com to start – or continue – the conversation.
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